Marketing & PR Expert
Lecturer
Engineer
TEDx Speaker
Vocational Education Advocate
Soha Heikal is a prominent Egyptian media personality, marketing expert, and advocate for women's empowerment. Besides her several activities, she also serves as the Head of the Marketing at the Industrial Service Complex of the Arab Academy for Science, Technology & Maritime Transport, where she leads strategic campaigns to promote technical and vocational education. She has been mentoring generations of female leaders in digital marketing and public relations, aiming to shift societal perceptions about vocational studies and broaden access for all genders. She also lectures at the Technical and Vocational Institute, accredited by Pearson UK, and has completed her Ph.D. degree, further enriching her creative career.
In the media world, Soha Heikal is recognized for her dynamic presence, having hosted and collaborated with leading Egyptian actresses and actors, public figures, and experts in live forums and televised events. She has been personally featured on several popular Egyptian TV channels, where she speaks on topics ranging from education reform to women's leadership, youth empowerment, and community development. Outside academia and media, she is active in philanthropic initiatives with NGOs serving rural and marginalized communities.
Job Profile at AAST: https://aast.edu/cv.php?ser=118650
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